Use of Pathos in an Ad Commercial :: Pathos Advertisment Essays

Use of Pathos in an Ad CommercialThe public figures which are used for advertisements, newspapers, or magazines usually implicate the significant purposes and ideas. Then, in many cases, they are exposit by ethos, pathos, and give-and-take which are used frequently to catch viewers attentions. Even if the ads do non have concrete strategies and clear opinions, those ads may non be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The followers advertisement is the good example of embedded pathos in the advertisement. The advertisement of the Office of National Drug Control Policy strongly persuades the reader not to dabble with ganja. In the image, the close-up of a crooked bicycle wheel sits on an asphalt road. At first glance, maybe the reader does not recognize what the image explains the reader and what is about. However, the viewer figures that there is a sad story in the ad. The viewer reads the story of this wheel on th e upper right hand recessional of the picture. Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to persons character or logic do not work so much for the marijuana addicts. That is why this image successfully persuades people who disregard the risks of marijuana. First, the ad tells the story of an accident which was caused by a person who smoked weed. It says, You smoked weed. You got behind the wheel. And you hit a six-year-old girl on her bike. Weed can make you do stupid things like that. Like this, the sentences help us to understand and to imagine about this picture. In this quotation, marijuana is described as informal word weed. Sometimes, to use a casual word is more persuasive than a formal word. The affinity for weed expresses that everyone could be min gled in the accidents because of marijuana addicts. As a result, the readers keep away from marijuana. This story and the close-up wheel appeal to the readers emotion how about terrible marijuana is. In these sentences, not only pathos but also ethos which appeals to a persons character or personality is embedded. By using minute person discourse, the ad persuades especially current smokers to quit right away and at the same time discourages readers from smoking weed and reads directly toward each viewer.